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If you're not interested in the advertisement, then you're creating a less efficient market by signaling that you are. So you ought to skip past it or block it
by ndriscoll 2y ago
If you're not interested in the advertisement, then you're creating a less efficient market by signaling that you are. So you ought to skip past it or block it in that case. And if you're not interested in any advertisements, the market is more efficient when you block them all. Or just run adnausium if you're basically just trying to help creators scam advertisers.
Remember in all advertising funded models that you are always the product. The market is for "high quality" (i.e. profitable) viewers, not high quality videos.
- paulryanrogers 2y agoAdnausium isn't making the market more efficient. It's wasting everyone's time and bandwidth.
- ndriscoll 2y agoRight, I said run it if you want to help creators scam advertisers. That's more or less what you're going for if you're not interested in something, but you believe your "I watched the ad" signal helps the creator negotiate with advertisers.
- account42 2y ago> It's wasting everyone's time and bandwidth. No, that's what ads are doing. And not just your computers bandwidth but also your mental bandwidth. Fuck ads.
- matheusmoreira 2y agoIt's reducing the advertiser's returns on their investments. Reduce it to zero or negatives and they will stop advertising. That's world changing technology. There's no bigger waste of bandwidth than ads, by the way. Ads are noise that's deliberately added to the signal just because it makes somebody somewhere money. These are actually the most charitable words I can use to describe ads.
- godelski 2y agoYou're missing a critical part: there's additional information we can communicate. And that's what this is all about, what information is being communicated. The inefficiency is lack of perfect information. If you indiscriminately watch or block that is a signal. Watch communicates potentially more because there's a secondary effect of some of those people buy the product. But by indiscriminately watching or not watching, we provide information about an interpolation along what was binary before. It is more complex to read, but now we can communicate that we don't dislike this add more than our willingness to support the channel. And on top of that, again our conversion rate. In a way, the discriminating information tells us something about the likely conversion rate. This is just more information, though that doesn't mean we are good at measuring it. > The market is for "high quality" (i.e. profitable) viewers, not high quality videos. Yes, but profits aren't the only thing people care about. At least not all people. Money is still a proxy for something more abstract. To make it clearer, there are in fact ads that I do enjoy. This is true for all of us because an ad is so vaguely defined. During a political campaign I appreciate some ads because I want to know the candidates positions, when they are debating, and so on. Too much of it pisses me off, but that's different. I also like ads that make me aware of certain things that provide utility to my life, but maybe not yours and this can be based on timing. So stop rejecting this and recognize that these are all attempts at communicating these other factors. It's another variable in a system of equations.