Do one now, by focusing on it. Then do other. It is difficult to compete with 'free' services where people pay with their privacy / time (for watching ads). La

Do one now, by focusing on it. Then do other. It is difficult to compete with 'free' services where people pay with their privacy / time (for watching ads). Large masses cannot afford all these subscription-based models, and if then: households need to chose. Amazon does this too. I pay 5 EUR a month, and get Amazon Prime Video, I get free S&H on Prime articles, and this makes me more inclined to order from Amazon. Meanwhile, if I order from AliExpress for more than 10 EUR, I get free shipping. Same story: stimulates me to buy more (or wait till I have more to order). With Apple, people are within the walled garden and circumventing that isn't allowed outside of EU. Small businesses cannot do free/cheap shipping, as they don't have any large volume discounts. So what they do is sell their item on Amazon (and in NL, Bol.com) for a little bit more than their own shop. Either way, they have a tough time to compete. On service perhaps. Amazon has been terrible with warranty on expensive items to me. But if it is within a month I've been able to return the item, with no hassle.