> Marketing for phones is probably more diverse and carefully balanced than for any other product category. How can that be true when there's only 2 phone OSes

> Marketing for phones is probably more diverse and carefully balanced than for any other product category. How can that be true when there's only 2 phone OSes of note and one single company sells half the phones in the US? There's not enough diversity in the market to create the conditions for diverse marketing. If anything it's a race to the middle. When there are 2 shops in town, they tend to become more similar not more diverse.