> A study published in the Journal of Hospitality Marketing & Management in June found that describing a product as using AI lowers a customer’s intention to bu

> A study published in the Journal of Hospitality Marketing & Management in June found that describing a product as using AI lowers a customer’s intention to buy it. For the ones interested in the actual study instead the headline, this is the link for the original paper: Paper page: https://www.tandfonline.com/doi/full/10.1080/19368623.2024.2368040 https://www.tandfonline.com/doi/full/10.1080/19368623.2024.2... PDF: https://www.tandfonline.com/doi/epdf/10.1080/19368623.2024.2368040?needAccess=true https://www.tandfonline.com/doi/epdf/10.1080/19368623.2024.2...