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No one is dropping the term AI. There's only one culprit in all this: McKinsey. They are never the first to write the research, but when they do everyone follow

No one is dropping the term AI. There's only one culprit in all this: McKinsey. They are never the first to write the research, but when they do everyone follows. > McKinsey research estimates that gen AI could add to the economy between $2.6 trillion and $4.4 trillion annually while increasing the impact of all artificial intelligence by 15 to 40 percent. When McKinsey releases a report, all product managers will present it in the next marketing slide and the ad budget will follow. If it fails to materialize, it's never their fault of course. The leader in market research is to blame. Google has no business advertising Gemini on TV. Like who is the target really? But an enterprise not embracing AI after the biggest Market Research firm says it's the future? I'm putting my money on Long Island Ice Tea AI next. [0]: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/beyond-the-hype-capturing-the-potential-of-ai-and-gen-ai-in-tmt https://www.mckinsey.com/industries/technology-media-and-tel...

Animats 2y ago
> McKinsey research estimates that gen AI could add to the economy between $2.6 trillion and $4.4 trillion annually while increasing the impact of all artificial intelligence by 15 to 40 percent. That's about the same number McKinsey used for "the metaverse" a few years back.
- goatlover 2y ago
  But it wasn't an AI Metaverse!
rsynnott 2y ago
> No one is dropping the term AI. Oh, they absolutely will. Like, they did _last_ time; in the early noughties the term ‘AI’ was poison and everything AI-adjacent got called ML. I suspect we’re already there again with consumers, though ‘AI’ may still work for investors for another year or so.
akgJAn 2y ago
Everyone associated with McKinsey fails upwards and enjoys a great career: https://www.politico.eu/article/ursula-von-der-leyen-biography-career-inconvenient-truth/ https://www.politico.eu/article/ursula-von-der-leyen-biograp... I have never heard of a sound advice originating from McKinsey that improved a company. It is hot air and promoted by the powerful who are in the right circles.

Animats 2y ago

> McKinsey research estimates that gen AI could add to the economy between $2.6 trillion and $4.4 trillion annually while increasing the impact of all artificial intelligence by 15 to 40 percent. That's about the same number McKinsey used for "the metaverse" a few years back.

goatlover 2y ago
But it wasn't an AI Metaverse!

rsynnott 2y ago

> No one is dropping the term AI. Oh, they absolutely will. Like, they did _last_ time; in the early noughties the term ‘AI’ was poison and everything AI-adjacent got called ML. I suspect we’re already there again with consumers, though ‘AI’ may still work for investors for another year or so.

akgJAn 2y ago

Everyone associated with McKinsey fails upwards and enjoys a great career: https://www.politico.eu/article/ursula-von-der-leyen-biography-career-inconvenient-truth/ https://www.politico.eu/article/ursula-von-der-leyen-biograp... I have never heard of a sound advice originating from McKinsey that improved a company. It is hot air and promoted by the powerful who are in the right circles.