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I think avoid any kinds of buzzwords like AI, high tech, whatever and just focus on what it actually does, which is a lot more impressive. You can try to wow t

I think avoid any kinds of buzzwords like AI, high tech, whatever and just focus on what it actually does, which is a lot more impressive. You can try to wow the customer with a bunch of words but it’s all fluff - and everyone is implementing AI now, and usually these “implementations” are ChatGPT with RAG on the docs or something else that everyone’s done before. What you end up getting is only slightly better than typing in chatgpt.com. If you’ve managed to get something that solves a problem just explain what it does to solve that.

nomoreusernames 2y ago
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CaptainFever 2y ago
Yeah, it's the same way that ".com" or "online" used to be buzzwords too, that nowadays just feel kind of cheap. If most things have AI, then simply saying you have AI doesn't really mean much. Sell the solution, not the technology, etc.
- cokeandpepsi 2y ago
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- jhbadger 2y ago
  Reminds me of ancient motels (with signage that probably hasn't been updated in decades) that proudly announce that their rooms are air conditioned and have color tv. Not that those aren't nice to have, but they are pretty much expected today.
  - ablation 2y ago
    The Kano Model in action: https://en.wikipedia.org/wiki/Kano_model https://en.wikipedia.org/wiki/Kano_model
fsckboy 2y ago
you don't realize it, but you are suggesting bog standard marketing advice: "Customers don't buy features, they buy benefits. You need to point out how your product benefits the customer." Around here that would correspond to "addressing pain points" "People don't want to buy a quarter-inch drill; they want to buy a quarter-inch hole." - Ted Levitt HBS
- resonious 2y ago
  I guess even big corps like Microsoft need this reminder. GitHub's front page says "The world’s leading AI-powered developer platform."
  - smugglerFlynn 2y ago
    They probably ran A/B test and this wording led to increased registrations rate. Not sure why everyone instantly assumes product teams are not aware of marketings basics. It is consumers driving how the products evolve, not the other way around.
    - pnt12 2y ago
      I think that's a very forgiving perspective. Product teams are often wrong, and A/B tests can lead to inferior long term solutions. As always, it's best to criticize the idea, not the people.
- CoastalCoder 2y ago
  > "People don't want to buy a quarter-inch drill; they want to buy a quarter-inch hole." Nah, speaking for plenty of guys, I'd say we want the drill. Maybe with an impact hammer too, of we can afford it. :)
rsynnott 2y ago
> which is a lot more impressive. Ah, well, there you run into a problem. Generally consumer ‘AI’ is pointless, and is there only because the markets are (or at least were; there are some indications that this may be ending) fixated on AI.
- mcv 2y ago
  There may well be valid applications of consumer AI, but I don't think we've seen any good ones yet. Most consumer products currently clearly use AI as a marketing buzzword. Most blatant example I've seen is Logitech's AI mouse.

nomoreusernames 2y ago

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CaptainFever 2y ago

Yeah, it's the same way that ".com" or "online" used to be buzzwords too, that nowadays just feel kind of cheap. If most things have AI, then simply saying you have AI doesn't really mean much. Sell the solution, not the technology, etc.

cokeandpepsi 2y ago
[dead]
jhbadger 2y ago
Reminds me of ancient motels (with signage that probably hasn't been updated in decades) that proudly announce that their rooms are air conditioned and have color tv. Not that those aren't nice to have, but they are pretty much expected today.
- ablation 2y ago
  The Kano Model in action: https://en.wikipedia.org/wiki/Kano_model https://en.wikipedia.org/wiki/Kano_model

fsckboy 2y ago

you don't realize it, but you are suggesting bog standard marketing advice: "Customers don't buy features, they buy benefits. You need to point out how your product benefits the customer." Around here that would correspond to "addressing pain points" "People don't want to buy a quarter-inch drill; they want to buy a quarter-inch hole." - Ted Levitt HBS

resonious 2y ago
I guess even big corps like Microsoft need this reminder. GitHub's front page says "The world’s leading AI-powered developer platform."
- smugglerFlynn 2y ago
  They probably ran A/B test and this wording led to increased registrations rate. Not sure why everyone instantly assumes product teams are not aware of marketings basics. It is consumers driving how the products evolve, not the other way around.
  - pnt12 2y ago
    I think that's a very forgiving perspective. Product teams are often wrong, and A/B tests can lead to inferior long term solutions. As always, it's best to criticize the idea, not the people.
CoastalCoder 2y ago
> "People don't want to buy a quarter-inch drill; they want to buy a quarter-inch hole." Nah, speaking for plenty of guys, I'd say we want the drill. Maybe with an impact hammer too, of we can afford it. :)

rsynnott 2y ago

> which is a lot more impressive. Ah, well, there you run into a problem. Generally consumer ‘AI’ is pointless, and is there only because the markets are (or at least were; there are some indications that this may be ending) fixated on AI.

mcv 2y ago
There may well be valid applications of consumer AI, but I don't think we've seen any good ones yet. Most consumer products currently clearly use AI as a marketing buzzword. Most blatant example I've seen is Logitech's AI mouse.