Legal or not, there's no indication that anybody is actually doing what they describe. It sounds more like an election year attempt to attribute middle class co

Legal or not, there's no indication that anybody is actually doing what they describe. It sounds more like an election year attempt to attribute middle class concerns (grocery prices) on abstract boogeymen (Big Tech, AI). AFAICT, Kroger's system can highlight deals on the shelf if you're using their app, but that's essentially the same as using a loyalty card. Honestly some of the hypotheticals they present in the letter indicate a questionable understanding of the grocery industry, like raising prices on turkeys before Thanksgiving. “It’s one banana, Michael, how much could it cost? 10 dollars?”