I agree, felt the same way when I hit that at the end. In his defence though, to be fair, this article says: 1) What the problem was. 2) What he did. 3) Wha

I agree, felt the same way when I hit that at the end. In his defence though, to be fair, this article says: 1) What the problem was. 2) What he did. 3) What he found out. 4) What actions he took as a result that lead to the improvement. That's a lot more than you get from other conversion experts I've seen (usually the write ups I see stop at (2) or (3) and you're left with the pay-for-more-info). Seeing exactly what actions were taken for each of the things they found makes me err on the side of, yeah, this was a cool post, not just a sales plug. It's really good to see this sort of stuff turning up on HN.