In the US, I think companies were just riding the political tides, along with Black Lives Matter and DEI initiatives, Hong Kong, COVID restrictions, unionizatio

In the US, I think companies were just riding the political tides, along with Black Lives Matter and DEI initiatives, Hong Kong, COVID restrictions, unionizations, etc. A lot of that was during the Trump years, when activism saw a widespread resurgence that bled into the workplace. Then the conservative backlash was strong and persistent and many companies backed off. Then the general public got tired of boycotting everything and pretty much stopped caring and that was that. Back to profit as usual.