It took me six months to cancel and erase my data for Oura Ring. I was absolutely infuriated and ended up spamming the executive team until I got an answer. Tu

It took me six months to cancel and erase my data for Oura Ring. I was absolutely infuriated and ended up spamming the executive team until I got an answer. Turns out, they hadn't really had anyone ask to delete their data before, and didn't really know what to do or even who inside their own company was responsible. It's not just about regulatory (stick) incentives, there needs to be a shift marketing-wise towards privacy (carrot). It can be a differentiator and marketers specifically – who trade in the false religion of targeted advertising – should adjust their brand marketing strategy towards the growing awareness amongst consumers about how their data is used, especially now that so much of it is being used to line the pockets of companies who've slapped "now with AI" stickers on their boxes.