> The poster child for self-harming corporate behaviour in the UK is still Gerald Ratner, the former head of a jewellery empire that tanked after he joked in 19

> The poster child for self-harming corporate behaviour in the UK is still Gerald Ratner, the former head of a jewellery empire that tanked after he joked in 1991 that some of its products were cheap because they were “total crap”. Worth a read if you haven't heard of this guy. [1] I do wonder how Musk will fare in the coming years. I don't see him imploding like Ratner, but I don't think he's getting any more stable or predictable, either. 1. https://en.wikipedia.org/wiki/Gerald_Ratner https://en.wikipedia.org/wiki/Gerald_Ratner