It's called Selective Attention which explained in another comment: > Notably, people tend to see what they expect to see. > When they are looking for cars, t

It's called Selective Attention which explained in another comment: > Notably, people tend to see what they expect to see. > When they are looking for cars, they tend not to see motorcycles, even when they are in plain view. Watch/take this Selective Attention test (1 min 22 sec): https://youtube.com/watch?v=vJG698U2Mvo https://youtube.com/watch?v=vJG698U2Mvo