> then what's wrong him with spending a lot of words on the first part? Attention drops off exponentially(ish) from the headline, going downwards. See also: h

> then what's wrong him with spending a lot of words on the first part? Attention drops off exponentially(ish) from the headline, going downwards. See also: https://en.wikipedia.org/wiki/Above_the_fold https://en.wikipedia.org/wiki/Above_the_fold