If (his thesis) we're squandering vast sums on "trendy & pretendy" solutions to a dire problem, and actual, working solutions would require a boatload of money

If (his thesis) we're squandering vast sums on "trendy & pretendy" solutions to a dire problem, and actual, working solutions would require a boatload of money (spent wisely) - then what's wrong him with spending a lot of words on the first part? Nothing will get fixed if everybody looks at his title, says "but I've done my share by buying a free-range hamster treadmill electric generator" - and doesn't bother to actually improve their behavior.