Good use of humor, and a sincere apology/explanation. I hadn't heard of Saygent before this incident; thought very little of them due to the $100K thing; and n

Good use of humor, and a sincere apology/explanation. I hadn't heard of Saygent before this incident; thought very little of them due to the $100K thing; and now they gave me a definite chuckle ("excessive use of punctuation"). Clearly good PR doesn't require a press release.