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In my opinion, this is just a perspective pushed by very online political activists that want to push this idea that two different companies associating with ea
by blackeyeblitzar 2y ago
In my opinion, this is just a perspective pushed by very online political activists that want to push this idea that two different companies associating with each other through spending means their brands are jointly responsible for the content of one of them. But they aren’t. They are separate entities. It doesn’t matter to me if a company like Coca-Cola or Apple shows an ad next to some other content I dislike or on a platform I dislike.
- ryandrake 2y agoTrue or not, almost everyone in the marketing profession believes that you don't want your brand associated in any way with toxicity or negativity, so that's going to drive the actions of advertisers. If a platform permits content that advertisers do not accept, they are going to respond predictably, whether or not we think it's fair or right.