Efficiency is, profitability is not I think. Maybe I’ve worked with the wrong engineers, but many engineers I have worked with know how to solve technical probl

Efficiency is, profitability is not I think. Maybe I’ve worked with the wrong engineers, but many engineers I have worked with know how to solve technical problems, which does not necessarily mean customer problems. The reasons disciplines like marketing and sales exist and also why processes like product discovery exist is that if we would leave product development to engineers, we’d get super efficient machines and software that are really elegant but don’t necessarily solve the problems customers have, are way too expensive to build and are not being sold.