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Imo all pricing comes down to value, cost, and market. Value (being how helpful is it to the customer) sets the upper bound. Costs (what it costs you to run o
by shw1n 2y ago
Imo all pricing comes down to value, cost, and market.
Value (being how helpful is it to the customer) sets the upper bound.
Costs (what it costs you to run or make) sets the lower bound.
Though my product is a SaaS (https://dopplio.com https://dopplio.com) I think the process is similar:
We started with the price of alternatives solutions as well as competitors, and realized we could offer 1/10th the price of both while being sustainable.
So we started there and adjusted up a little as costs ended up being a bit higher than expected.
- hajrice 2y agoJust tried your product. It's brilliant. 10/10. Super easy to understand – just wish your explainer video actually used the product instead of being those cheap caricature videos :-)
- shw1n 2y agoAppreciate it! We wanted the video to explain the concept moreso when we started b/c that's what users seemed to have trouble understanding But perhaps we need to update it as this has become more common If you ever want a demo just book on the site with me!
- brailsafe 2y agoMight want to tighten up the vertical spacing between sections on small screens
- shw1n 2y agoGood call -- I think the whole site needs a redo in general w/ more use cases!