But are you not referring to a very narrow definition of “scale”? That is, just the technical side. But the article talks about scaling a business at large, whi

But are you not referring to a very narrow definition of “scale”? That is, just the technical side. But the article talks about scaling a business at large, which includes scaling customer concerns, and so on. So scaling here refers to conquering a market, beating down competitors, and, yes, building towering tech. Other than that I agree with your criticisms.