https://www.nytimes.com/2024/08/08/technology/elon-musk-x-advertisers-boycott.html https://www.nytimes.com/2024/08/08/technology/elon-musk-x-ad... In the wake

https://www.nytimes.com/2024/08/08/technology/elon-musk-x-advertisers-boycott.html https://www.nytimes.com/2024/08/08/technology/elon-musk-x-ad... In the wake of Mr. Musk’s acquisition, GARM recommended that advertisers pause their spending, and several major companies, including CVS and Unilever, did so. Those two companies were also named in X’s suit. The lawsuit seems like a slam dunk for X. Why does Unilever need a consultant for this? It is obvious: You don't want your washing powder ad to appear next to controversial content? Then either a) negotiate with Twitter to make the ad appear selectively or b) come to your own conclusion not to advertise at all or c) or publicly state that you do not want to sell to Republicans at all. But this whole state of affairs that there are increasingly single authorities for determining who can post what on the Internet is alarming.