> A different name offers a different perspective, because of all the associations with the name. The associations are often misleading. For example, when som

> A different name offers a different perspective, because of all the associations with the name. The associations are often misleading. For example, when someone says "sprint", my pre-IT associations would be "run as fast as possible for a very short time, then take a long break", but everyone knows that this is not how agile development works. (Ironically, the IT word for "work hard for a relatively short time, then take a long break" is "hackathon".)