On one side I understand why a minority owned/driven company would use that positioning as a marketing advantage, and they have every right to do so. But on the

On one side I understand why a minority owned/driven company would use that positioning as a marketing advantage, and they have every right to do so. But on the other hand I think doing company positioning around gender, race etc is a bad idea. Those factors should be ignored in selecting vendors in either direction. If you want to encourage equality, demand that every vendor has a policy on it and takes steps to avoid discrimination. If many companies do that it will spread quickly. Doing "positive discrimination" is not making things better in the long-term. It emphasises differences that should not be a factor and causes more polarisation instead of less.