Here’s the thing that I wonder about: would their business be successful if they didn’t spend all this time reinventing the wheel? Just by building it out in th

Here’s the thing that I wonder about: would their business be successful if they didn’t spend all this time reinventing the wheel? Just by building it out in the open and blogging about it, they popularize their product and show their technical prowess. If they’d use the boring technologies that one sticks together and all works, they’d have less to talk about—and thus less publicity? Wondering if my thinking is flawed, or if going this—arguably unnecessary—extra mile is part of the product and being successful in the space.