Imo to make any sort of intentional impact, a good approach would be to replicate OkCupid's mid-2000s. Not the features, the fact that OkCupid was a subculture

Imo to make any sort of intentional impact, a good approach would be to replicate OkCupid's mid-2000s. Not the features, the fact that OkCupid was a subculture... and that it had its own cultural norms and features. Att "poly" pretty normative, for example. I think tinder-era dating needs a bigger intermediate space between "casual" and "serious," especially for the over 30s users. Anything between "mostly just sex" and "dating to marry" is a hard to negotiate zone rn. One is overpopulated by men. The other is overpopulated by women. The middle ground is untargetable. It comes with no preexisting expectations. Maybe we need to bring back "going steady."