From reading the article, it seems that they define their edge more as being able to leverage the existing market of cost-effective consumer components and more

From reading the article, it seems that they define their edge more as being able to leverage the existing market of cost-effective consumer components and more common consumer grade manufacturing in order to create modular defense technology with the help of software, rather that create an expensive manufacturing pipeline from the ground up like legacy defense companies. Their Lattice software is used to figure out how to integrate these more cost effective components and manufacturing practices.