I once wanted a structured approach before I had access to large amounts of traffic. Once I had traffic available, the learning naturally happened (background i

I once wanted a structured approach before I had access to large amounts of traffic. Once I had traffic available, the learning naturally happened (background in engineering with advanced math). If you are lucky enough to start learning through hands on experience, I’d check out: https://goodui.org/ https://goodui.org/ I was lucky to get trained well by 100m+ users over the years. If you have a problem you are trying to solve, I’m happy to go over my approach to designing optimization winners repeatedly. Alex, I will shoot you an email shortly. Also, sebg’s comment is good if you are looking for of the more academic route to learning.