Holy hell... "2 - "Cookie cutter" - make it easier to add monetization to other Google O&O properties While some O&O properties are already monetized, many ot

Holy hell... "2 - "Cookie cutter" - make it easier to add monetization to other Google O&O properties While some O&O properties are already monetized, many others are still just thinking about it (e.g. Google Now), or are totally untapped (example: Android on OS level). We can bring on more O&O inventory, faster, by investing to develop a scalable way to onboard new properties with a consistent offering to advertisers (charging models, type of buying, formats, models for organic vs. ads tradeoffs). Examples: Calendar: Promote local events that a user is interested. Miley going on tour in Seattle next month? Awesome! Thanks for showing me, Google Calendar! Allo: Working out where to go to dinner tonight with your buds? Allo can interject and recommend a new local restaurant. It'll even make the reservation for you! Chromecast: Tired of watching uninterrupted content on your Chromecast? Not anymore! Welcome to pre-roll ads built directly into the Chromecast - across all streaming applications. Android: Locked screen ad/assistant to anticipate services and products before you even need to ask."