Fitbit didn't sell ads or user data. We were entirely reliant on revenue from device hardware sales, which is why you saw the attempts to pivot into subscriptio

Fitbit didn't sell ads or user data. We were entirely reliant on revenue from device hardware sales, which is why you saw the attempts to pivot into subscription revenue in the later years. Data export could have been more accessible, but it was available via the website and web APIs. Fitbits grew to be much more than a basic pedometer, and many features needed post-processing on the backend servers.