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Direct link to the full 325 p. PDF document: "Display, Video Ads, Analytics, and Apps" (Exhibit B) <https://storage.courtlistener.com/recap/gov.uscourts.vaed.5

• elefanten 2y ago
  Holy hell... "2 - "Cookie cutter" - make it easier to add monetization to other Google O&O properties While some O&O properties are already monetized, many others are still just thinking about it (e.g. Google Now), or are totally untapped (example: Android on OS level). We can bring on more O&O inventory, faster, by investing to develop a scalable way to onboard new properties with a consistent offering to advertisers (charging models, type of buying, formats, models for organic vs. ads tradeoffs). Examples: Calendar: Promote local events that a user is interested. Miley going on tour in Seattle next month? Awesome! Thanks for showing me, Google Calendar! Allo: Working out where to go to dinner tonight with your buds? Allo can interject and recommend a new local restaurant. It'll even make the reservation for you! Chromecast: Tired of watching uninterrupted content on your Chromecast? Not anymore! Welcome to pre-roll ads built directly into the Chromecast - across all streaming applications. Android: Locked screen ad/assistant to anticipate services and products before you even need to ask."
  • ayewo 2y ago
    For others who may not be familiar with O&O, O&O properties = Owned and Operated (web) properties https://en.wikipedia.org/wiki/Owned-and-operated_station https://en.wikipedia.org/wiki/Owned-and-operated_station
  • deleted 2y ago
    [deleted]