Generic gTLDs should remain free for all to use. Of course, this makes it hard for some companies whose names are generic but to me app.apple is easy enough to

Generic gTLDs should remain free for all to use. Of course, this makes it hard for some companies whose names are generic but to me app.apple is easy enough to remember. Amazon.books? Perfect. Google.books? Works well, too. From a user/customer point of view, making generic gTLDs non-purchasable makes perfect sense.