Further backed up by the fact that the photos show "Urchin 3.0" signs, and the article mentions: "In 1999, Brett Crosby, VP of Sales and Marketing, was casting

Further backed up by the fact that the photos show "Urchin 3.0" signs, and the article mentions: "In 1999, Brett Crosby, VP of Sales and Marketing, was casting about trying to get Urchin 2.0 noticed."