3 ms·
Yes, the ad company purchases slots from the network, because audience reach has value. In this case the audience is 4+ billion iOS and Android users.
by dialup_sounds 2y ago
Yes, the ad company purchases slots from the network, because audience reach has value. In this case the audience is 4+ billion iOS and Android users.
- spywaregorilla 2y agoThe problem is not that selling access to users has no value. The problem is that it is anti competitive to sell access to these users in the first place by virtue of putting up barriers for other companies to distribute to customers