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the Super Bowl ad pricing is directly correlated to the number of users that ad will be delivered to Correct. The value is in the audience reach, not the oppor

the Super Bowl ad pricing is directly correlated to the number of users that ad will be delivered to Correct. The value is in the audience reach, not the opportunity cost of not being able to show another ad. Epic stands to make billions from the audience reach of these platforms, but when it comes to paying for that reach it somehow computes the value to be zero. That's some Hollywood accounting.

spywaregorilla 2y ago
"Hollywood Accounting" refers to exaggerating losses on items so as to avoid paying dues on profits and is completely irrelevant to this situation. The "App Store" is a platform that offers reach in distribution channels. The Epic Games store is a platform that offers reach in distribution channels. The iphone is not. If you buy software through the epic games store, then apple gets nothing but a middle finger.
- dialup_sounds 2y ago
  Do we not understand metaphor here? Revenue exists when paying ourselves but disappears when we owe a cut to others. Hollywood Accounting. Epic would not be fighting so hard to get back on iOS and Android if they did not expect to make piles of cash from the massive market those platforms created, but when it comes to paying those platforms, they say the fair value is 0. That's the same logic at play. As for buying from the Epic Games Store, I think you may be a little confused. These terms are for link-outs from apps you first installed via the App Store. You're still getting the app via Apple with this.
  - FireBeyond 2y ago
    > Epic would not be fighting so hard to get back on iOS and Android if they did not expect to make piles of cash from the massive market those platforms created, but when it comes to paying those platforms, they say the fair value is 0. That's the same logic at play. I would argue that it's also entirely possible that if Apple had taken or being willing to negotiate a less usurious cut, that Epic would have been quite happy and not played hardball.
  - spywaregorilla 2y ago
    > Do we not understand metaphor here? Revenue exists when paying ourselves but disappears when we owe a cut to others. Hollywood Accounting. No you just don't understand accounting. Hollywood Accounting has nothing to do with hiding revenue. It obfuscates profit. Epic standing to make money is not a problem. Apple made its money when it sold the phones to customers. It has no right to continue to extract taxes. That is completely unrelated to hollywood accounting. The fees on links are just part of a broader problem that apple is preventing fair competition on software distribution.

spywaregorilla 2y ago

"Hollywood Accounting" refers to exaggerating losses on items so as to avoid paying dues on profits and is completely irrelevant to this situation. The "App Store" is a platform that offers reach in distribution channels. The Epic Games store is a platform that offers reach in distribution channels. The iphone is not. If you buy software through the epic games store, then apple gets nothing but a middle finger.

dialup_sounds 2y ago
Do we not understand metaphor here? Revenue exists when paying ourselves but disappears when we owe a cut to others. Hollywood Accounting. Epic would not be fighting so hard to get back on iOS and Android if they did not expect to make piles of cash from the massive market those platforms created, but when it comes to paying those platforms, they say the fair value is 0. That's the same logic at play. As for buying from the Epic Games Store, I think you may be a little confused. These terms are for link-outs from apps you first installed via the App Store. You're still getting the app via Apple with this.
- FireBeyond 2y ago
  > Epic would not be fighting so hard to get back on iOS and Android if they did not expect to make piles of cash from the massive market those platforms created, but when it comes to paying those platforms, they say the fair value is 0. That's the same logic at play. I would argue that it's also entirely possible that if Apple had taken or being willing to negotiate a less usurious cut, that Epic would have been quite happy and not played hardball.
- spywaregorilla 2y ago
  > Do we not understand metaphor here? Revenue exists when paying ourselves but disappears when we owe a cut to others. Hollywood Accounting. No you just don't understand accounting. Hollywood Accounting has nothing to do with hiding revenue. It obfuscates profit. Epic standing to make money is not a problem. Apple made its money when it sold the phones to customers. It has no right to continue to extract taxes. That is completely unrelated to hollywood accounting. The fees on links are just part of a broader problem that apple is preventing fair competition on software distribution.