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> The UTM, or Urchin Traffic Monitor, was an early method for augmenting Apache (or IIS, etc.) log files with cookies, such that unique visitors could be establ
by mkmk 2y ago
> The UTM, or Urchin Traffic Monitor, was an early method for augmenting Apache (or IIS, etc.) log files with cookies, such that unique visitors could be established.
Of course, “utm” lives on today as a standard prefix for link tracking parameters, even outside of google analytics
- ThinkingGuy 2y agoThanks for that info. I’ve wondered for years what the meaning of the utf parameter was.
- userbinator 2y agoGiven its purpose, I always thought it was "user tracking mark" or similar.
- tyingq 2y agoMany of them described for GA: https://support.google.com/analytics/answer/10917952 https://support.google.com/analytics/answer/10917952