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Bad analogy. The ad company is purchasing slots from the network. This is more like the TV manufacturer demanding a cut of the ad revenue because they've deman
by spywaregorilla 2y ago
Bad analogy. The ad company is purchasing slots from the network.
This is more like the TV manufacturer demanding a cut of the ad revenue because they've demanded all incoming feeds go through their middleman software layer.
- dialup_sounds 2y agoYes, the ad company purchases slots from the network, because audience reach has value. In this case the audience is 4+ billion iOS and Android users.
- spywaregorilla 2y agoThe problem is not that selling access to users has no value. The problem is that it is anti competitive to sell access to these users in the first place by virtue of putting up barriers for other companies to distribute to customers