IMO dating apps didn't evolve because they got better at matchmaking based on stated preferences in a profile (something Plenty of Fish nailed quite well!), the

IMO dating apps didn't evolve because they got better at matchmaking based on stated preferences in a profile (something Plenty of Fish nailed quite well!), they shifted the paradigm towards swiping on pictures and an evolving matchmaking algorithm based on user interactions within the app. This is sort of what the article is getting at. For the purposes of gathering, aggregating, sending, and analyzing a bunch of metrics, you'll be hard-pressed to beat Datadog at this game. They're extremely good at this and, by virtue of having many teams with tons of smart people on them, have figured out many of the best ways to squeeze as much analysis value as you can with this kind of data. The post is arguing that better observability demands a paradigm shift away from metrics as the source of truth for things, and with that, many more possibilities open up.