It is not impossible that this is the case (at least in GP's view). Companies in the space argue between logs and events as structured or unstructured data and

It is not impossible that this is the case (at least in GP's view). Companies in the space argue between logs and events as structured or unstructured data and how much to exploit that structure. Unstructured is the simple way, and appears to be the approach that TFA prefers, while deep exploitation of structured event collection actually appears to be better for many technical reasons but is more complex. From what I can tell, Honeycomb is staffed up with operators (SRE types). The GP is thinking about logs, traces, and metrics like a mathematician, and I am not sure that anyone at Honeycomb actually thinks that way.