I've scrolled past the top 30 comments and somehow the absolute most basic question is only asked in a roundabout way in 1. What are the financial rewards if y

I've scrolled past the top 30 comments and somehow the absolute most basic question is only asked in a roundabout way in 1. What are the financial rewards if you do? You say speed of execution & lacking crucial insight. The crucial insight is most likely wishful thinking. I've seen too many useless BI dashboards to take your word for it. If this were true, you'd hire a contractor to make that very specific tool to give you that very specific insight that is going to pay for itself within a year tops. The speed of execution might be important. But do an honest accounting on how much money you're expecting this to make. If its about missing customers, call the one you missed and ask them if a faster execution was the dealbreaker. The relevant third aspect is supply risk. Are you renting some hosted service from a failing company that might drag your current business down tomorrow? Hopefully not. Most - decent - software can keep working fine for years if the updates stop coming. Now plot the extremes. 1) Build in-house and it turns into chaos and wasted money (do not underestimate the potential for chaos) 2) Don't acquire the skills in-house, miss out on the speed/insight ROI, and the supplier fails Decide which plans laid out in the other comments are the best for the situation.