I'd argue an urban legend is not the same thing as a hoax. Compare "vampires walk among us" versus "Theranos works". It did happen, and it didn't work, are no

I'd argue an urban legend is not the same thing as a hoax. Compare "vampires walk among us" versus "Theranos works". It did happen, and it didn't work, are not mutually exclusive. Theranos happened, and subliminal advertising happened.