Exactly. What's needed is more public education. DNS is a basic thing all users should know about. You can stop someone on the street and they will know what

Exactly. What's needed is more public education. DNS is a basic thing all users should know about. You can stop someone on the street and they will know what "RAM" is. They might not be able to explain how it works or what it stands for, but they know what it is and they know they need it for applications to run smoothly. Same should be true of DNS. Mozilla, not to mention Adobe, can coordinate millions of people to all download the same program (Firefox, Flash plugin). People can be taught how to control their own DNS, e.g. how to choose a DNS server. But ICANN likes users to remain ignorant. They want everyone to use their root server without ever thinking about it. Well, that server is about to become overrun with needless tld's.