> Besides, can we even attract experienced developers to a non-glamorous industry like logistics? Yes!!! Nothing a developer loves more is getting into a new m

> Besides, can we even attract experienced developers to a non-glamorous industry like logistics? Yes!!! Nothing a developer loves more is getting into a new market where their work will drive the business and will be seen as valuable instead of a necessity (cost center vs profit center) What's your core competency? Does it include this software? If yes, then yes you should make this a core competency. You need to partner with an engineer with a good amount of experience that has worked both in startups and established companies. You need to discuss all the intricacies and then they can tell you what timelines you will be looking at, potential cost, and potential benefit. Do NOT HIRE a CONSULTING company. I worked at one of these and it's a good way to spend $millions without getting much in return. There are probably providers out there - they probably aren't very good and that's why you're not familiar with them.