The key is to pick a winning criteria that is sufficiently meaningful looking and then really sell the heck out of it. There were lots of good arguments for th

The key is to pick a winning criteria that is sufficiently meaningful looking and then really sell the heck out of it. There were lots of good arguments for the Soviet space program having been ahead, lots of landmarks they hit first. But, ya know, the dude standing on the moon couldn’t hear these arguments.