I guess now is as good a time as any to hire qualified software engineers, because a lot of them are looking for jobs. This is pushing down wages, and making th

I guess now is as good a time as any to hire qualified software engineers, because a lot of them are looking for jobs. This is pushing down wages, and making this kind of in-house development more feasible. The thing is that if you hire the right people, you can probably build something that is better (for your specific use case) than whatever third-party tool you're using now, with a relatively small team and in a relatively small timeframe (by which I mean probably at least a year or two until you have something that you can start to use). You might even end up being able to sell your product to other companies in a similar position, if you want to do that. But if you hire the wrong people, or you don't have the necessary institutional support, or something else goes wrong, you can throw away millions and end up with nothing. As for retaining tech talent, give them ownership, acceptable wages, and freedom. And don't hire a scrum master.