4 ms·

What a great cautionary tale. A novel idea is important. A large moat is required.

• brutus1213 2y ago
  I'm reading about the founding story of many startups .. at the early stage when they had few users, there was no moat. Success seems is a big moat. If this guy had taken venture financing(I know this wasn't a thing back then but humor me), trademarked milkbar, peppered ads everywhere, it isn't inconceivable that he'd get to 500 stores. Would that have led to lasting success? Unclear.
  • jmkni 2y ago
    Nothing stopping you from trying this today :) Health startups are bigger than ever