The question that you need to answer is do you want to be a technology company, or a platform company. If you want to be a technology company and own your stac

The question that you need to answer is do you want to be a technology company, or a platform company. If you want to be a technology company and own your stack you need to ask yourself questions such as: - Can we attract and _retain_ the necessary talent with the resources we have in order to build software? It's no use if you can't attract quality talent, or keep them. - Do we have the resources to maintain this software for however long is required by the business? - How much resources are required to match feature-parity with the existing solution, and can you meet the requirements of all existing stakeholders based on the assumptions you have today? ... and a gazillion other questions. But it all boils down to the fundamental first question.