Yeah, and also a quest seems like something that might be different every time, where a process is a formalized cookie-cutter pipeline, or at least that is what

Yeah, and also a quest seems like something that might be different every time, where a process is a formalized cookie-cutter pipeline, or at least that is what people associate with it in the context of software development. When each thing you do is a unique journey, that's exciting. There may be obstacles to overcome, there may be learning opportunities, there may be empowerment in making your own decisions along the way. Unfortunately this mindset does not satisfy the incessant (but futile) need for predictability that most managers have.