If you're comfortable spending $2M+ and 2 years building, then maintaining and renewing that software continuously for the life of the business then go for it!

If you're comfortable spending $2M+ and 2 years building, then maintaining and renewing that software continuously for the life of the business then go for it! In reality all big business become software companies eventually, but the really big ones tend to lean towards customizing a vendor product (e.g. SAP) to replace their collection of built-from-scratch tools. I'm not in the logistics business but if that's not SAP then I'm not sure what is.