It all hinges on hiring the right people for the job - you may want to find someone very senior who perhaps doesn't want to build it themselves, but can help yo

It all hinges on hiring the right people for the job - you may want to find someone very senior who perhaps doesn't want to build it themselves, but can help you evaluate tech talent - help you hire the first few key senior people to get started. And I'd say, if whoever you hire can get the database schema nailed down more or less correctly in the first iteration or two - you'll be good. It all hinges on finding someone who's done this sorta thing before, won't over complicate it, and can wring out the first level of mistakes before implementing an entire software system around it. Knowing the business in and out would definitely help here.