They could just as easily given people the option to not use their website while still letting those who wanted to use it. Whatever google does now though is a

They could just as easily given people the option to not use their website while still letting those who wanted to use it. Whatever google does now though is a different story entirely. My personal preference back in 2008 would have been the ability to pull raw data off the device, but also for it to include an accompanying CD with some basic software to generate pretty graphs or whatever locally. It'd be easy enough to text/page/email a friend with the number of steps I logged for the previous day, or even write up something that would let us share/graph our results together. Admittedly, I actually do enjoy writing software in my offtime though. I'd like to think that if if things had been different there'd have been several open source options for visualizing, tracking, and sharing FitBit data for those who couldn't or didn't feel like writing their own.