When you say provider, I assume you don't own the IP and that you'd be starting from scratch. At my work we owned the IP from software developed by a third-part

When you say provider, I assume you don't own the IP and that you'd be starting from scratch. At my work we owned the IP from software developed by a third-party which we then brought in-house and hired on software developers (myself included). The biggest challenge has been the loss of tribal knowledge of the codebase and the use cases that brought the system to its current state over a decade. The boring answer is that you'd likely need to put together a business case. What's the benefit you'd get from developing it in-house? Is it worth the projected cost & time-frame (which is likely going to be inaccurate since estimating software is inherently difficult) to fix the painpoints? Would you look to offer the new solution to other potential customers (which may even be competitors to your main business)? As for attracting talent, I've worked in the tech sector of pharmacy (Australia) for nearly a decade and while the tech sector there is small, the hiring pool is just like any other industry since we don't hire for pharmacy experience.